World's AIDS Day a la Hollywood

To mark this year's World's AIDS Day, a few of my favorite celebrities sacrificed their digital lives for charity. Translation: No Twitter or Facebook presence until a collective sum of 1,000,000 USD is raised for Keep A Child Alive, a charity organization dedicated to fighting the virus in Africa and other parts of the world where anti-retroviral medications and treatment is not readily available.

Alicia Keys, co-founder and Global Ambassador of KCA, reality star sisters Kim Kardasian and Khloe Kardashian Odom, Ryan Seacrest, Serena Williams, Elijah Woods, Lady Gaga, to mention but a few, all "died" today on Twitter and Facebook and would remain "dead" until the purported sum has been raised for charity. How long this will exercise take? Your guess is as good as mine ($1m is a sh*tload of money) but with big guns like Lady Gaga and likes, it shouldnt tarry! More celebrities are definitely going to sign on.....Diddy will be "dead" tomorrow!!!

This would not be the first time celebrities are cashing in on the wide reach of social networking portals to raise funds for charity. Just a few months back, my favorite Desperate Housewife, Eva Longoria organised a celebrity aution on Twitter. Tweethearts were encourage to bid for their favourite celebrities....winning bids get a follow and/or a retweet! The proceeds were channeled towards building schools for Haiti. Commendable!

Visit and for further information. If you are inclined to, do make a donation. SAVE A LIFE.
Photos are courtsey of Buy Life.

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